THE ASK
How can a tech consultancy lacking marketing capabilities turn itself into a well-positioned, high-value firm with improved brand recognition and lead generation, while simultaneously developing the internal team’s marketing skills?
THE CHALLENGE
A multinational technology consulting and systems integration company specialising in enabling digital transformation for global organisations through innovative enterprise-grade solutions powered by data and AI, faced a significant challenge. Despite their expertise in other areas, the business lacked a professional marketing capability. This obstacle limited the company’s ability to effectively promote their services and reach potential clients.
OUR SOLUTION
Addressing the marketing capability gaps with comprehensive marketing transformation
Applying Radbourne’s Bridging gaps, accelerating growth solution, we stepped in as the company’s fractional Chief Marketing Officer (CMO), providing:
• High-level guidance and board-level advisory.
• Hands-on delivery of strategic marketing operations activities.
• Mentoring of team members to build marketing skills.
• Creation of comprehensive brand architecture and guidelines.
• Repositioning as a boutique, higher-value consulting firm.
• Development and launch of a branded webinar series for lead generation and brand recognition.
• Development of a suite of AI and data propositions and offerings, including tools for prospects.
THE OUTCOMES
Measurable impact and success
As a result of this collaboration with Radbourne, the tech consultancy achieved:
Better brand
coherence
Increased brand
recognition
Strengthened
perception among
prospects, clients,
and partners
A marketing
capability with
increased maturity
and professionalism
These improvements positioned the company to effectively promote their services, attract new clients, and drive sustainable growth in the competitive technology services market.
THE UPSHOT
Unlocking growth potential
This partnership highlights the transformative power of effective marketing and strategic brand positioning. By addressing the marketing capability gap and repositioning the firm as a high-value boutique consulting firm, we enabled them to unlock sustainable growth opportunities and capture the attention of their carefully-defined target audience.
GET IN TOUCH
Take the next step
If you’re inspired by this success story and want to explore how Radbourne can help your business overcome its marketing challenges, we invite you to arrange a free consultation with our expert team. Let us partner with you to architect better business outcomes and pave the way for sustainable growth.
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